Czarina - Creating Designer Magic Since 1986

Who we are?

Welcome to Czarina, an exclusive designer boutique dedicated to bringing you the finest handcrafted sarees and salwars from India. Our passion for Indian textiles is evident in our collections, which celebrate the country's rich heritage of fabrics and vibrant colors. From luxurious Kanchipuram silks and intricate Benarasi brocades to airy Rajasthani Kotas and elegant Bengal cottons, our offerings embody tradition and style. We are committed to providing clothing that is elegant, timeless, and of the highest quality.

Our Story 

Czarina was founded by Sheila James, an award-winning entrepreneur recognized for her excellence in business. Sheila's journey began in 1986 when she turned her hobby of sketching designs into a thriving business. With a natural sense of style and a keen eye for colors and fabrics, her first collection sold out at a friend's boutique. Encouraged by this success, she opened her first boutique in Trivandrum under the name 'Body Tunes'. Over the years, this boutique evolved into a successful chain, now known as Czarina.

Today, Czarina includes several boutiques: Czarina Designer Sari Boutique, Czarina Designer Wear Boutique, Czarina Royale, and Czarina Cotton Studio. Sheila’s dedication to quality and excellence has earned her numerous accolades, including the prestigious Outstanding Woman Entrepreneur of the Year 2020 award by the Kerala State.


What we offer?

Since 1986, Czarina has been helping women look and feel their best. Our extensive experience in the fashion industry has allowed us to build relationships with the finest weavers and craftsmen across India. We offer a diverse range of sarees, including chiffons, tussars, crepes, georgettes, cottons, kotas, maheshwaris, supernets, jute nets, and silks in both contemporary and traditional designs.

In addition to sarees, our collection features trendy Indian wear such as salwars, kurtis, leggings, dupattas, and designer blouses. We also have an exclusive silk boutique dedicated to bridal and silk sarees from Kanchipuram and Benares. Located in the heart of Trivandrum, our boutiques provide a convenient and delightful shopping experience for all our customers.

Discover the elegance and tradition of Indian textiles at Czarina, where fashion meets craftsmanship and every piece tells a story.