Czarina - Creating Designer Magic Since 1986

Who we are?

We are an exclusive designer boutique on a mission to bring you the finest of sarees and salwars handcrafted in India. We love everything Indian and our collection celebrates the rich textile crafts and colors of our country. From Kanchipuram silks to Benarasi brocades, Rajasthani Kotas to Bengal cottons, our collection is a profusion of fabrics and colors. We revel in bringing you clothes that are elegant, timeless and uncompromising in quality.

Our Story 

Our creative head and founder, Sheila James, is a recipient of several awards for excellence in business. She was most recently honored with the prestigious Outstanding Woman Entrepreneur of the Year 2020 award by the Kerala State.

Her journey began in 1986 when she started sketching designs as a hobby. Not much later, she invested in a sewing machine and hired a tailor to bring her designs to life. Blessed with a natural sense of style and a keen eye for colors and fabrics, her first collection sold like hot cakes at a friend's boutique. Rest as they say, is history. 

Within two years, she opened her first boutique in Trivandrum under brand name ‘Bodytunes’. That first boutique metamorphosed into a successful chain of boutiques now known under brand Czarina - Czarina Designer Sari Boutique, Czarina Designer Wear Boutique, Czarina Royale and Czarina Cotton Studio. Today, we're proud that Czarina is synonymous with fashion, exclusivity and quality. It is a testimony to our unrelenting commitment to quality over the years.

What we offer?

Since 1986, we have helped women look and dress their best in our clothes. Decades of working in the fashion industry has given us access to the best weavers and craftsmen in the country. We offer a range of sarees in myriad weaves, designs and textures. Our collection includes Chiffons, Tussars, Crepes, Georgettes, Cottons, Kotas, Maheshwaris, Supernets, Jute net, and silks in both contemporary and traditional designs. We also bring you a range of trendy Indian wear - salwars, kurtis, leggings, dupattas and designer blouses. We have an exclusive silk boutique dedicated to bridal and silk sarees from Kanchipuram and Benares. Nestled in the heart of Trivandrum city, we offer a convenient and delightful shopping experience to all our customers.